Case Studies
Most people don’t realise that the majority of PVCu window and door systems contain lead. With this in mind McInnes Communications has helped its client Kömmerling to launch the ‘Greenline Lead-Free Initiative.’
The objective of the new initiative is to promote lead-free PVCu products to the specifier, fabricator, installer and consumer.
Trocal was introduced to the UK back in 1972. In 2000 the brand was bought by the Swiss multi-national Sika Group and the result was Sika-Trocal. During the intervening years there was little marketing activity and no proactive PR, yet the product was being specified by some of the UK’s biggest retail names such as Tesco and Morrisons.
When leading commercial window, door and curtain walling specialist Trent Valley Windows needed a re-brand they appointed McInnes Communications Ltd to develop a new corporate identity and a small range of brochures and case studies.
Promac Group appointed McInnes Communications in 2007 to look after a wide range of marketing activities including advertising, PR and exhibitions across their 4 divisions: PVCu; aluminium, glass processing and service/parts. The group offers machinery, spares and service contracts for window and door fabricators and glass processors.
McInnes Communications was approached by Sarnafil in July 2006 as part of a review of the underperforming Roof Assured division. The company was and is a leader in the commercial sector but hadn’t cracked the trade and consumer market.
The K2 brand was launched in March 2000 and within 3 years began to challenge the market leader in a fierce environment. Iain McInnes was employed as the marketing director for K2 Conservatories from the outset and left in May 2004 to pursue other business interests and to establish McInnes Communications.
The recent Chartered Institute of Housing 2010 Exhibition at Harrogate proved to be the perfect platform for Solidor to show off its new green corporate image and range of sustainable composite doors to the show’s audience. 
