Going Lead-Free in PVC
Most people don’t realise that the majority of PVCu window and door systems contain lead. With this in mind McInnes Communications has helped its client Kömmerling to launch the ‘Greenline Lead-Free Initiative.’
The objective of the new initiative is to promote lead-free PVCu products to the specifier, fabricator, installer and consumer.
Greenline is a lead-free compound that was developed in 2003 by parent company Profine and uses an organic based calcium-zinc stabiliser, rather than lead. One of the key elements of the campaign is the launch of a lead-free test kit that will show which systems are lead-free and which are not and will be distributed across the sector industry. A simple pen marker is used that will turn pink on leaded products as one industry editor has already found out on his own windows!
The campaign started with a media event at Kömmerling’s UK head quarters in Lichfield, at which the UK’s trade press for the glazing sector attended along with a private evening reception at Swinfen Hall Hotel, a beautiful 18th-Century Manor House. The campaign involves PR, both online and offline advertising and has already included a new banner ad on The Glazine and a front cover on the January issue of Glass and Glazing Products. However this is just the first stage of the 2010 campaign.
With new business enquiries at a record high, this campaign has already shown impressive returns.
Glass and Glazing Products front cover advert.:
The Glazine banner advert:
Most people don’t realise that the majority of PVCu window and door systems contain lead. With this in mind McInnes Communications has helped its client Kömmerling to launch the ‘Greenline Lead-Free Initiative.’
The objective of the new initiative is to promote lead-free PVCu products to the specifier, fabricator, installer and consumer.
Greenline is a lead-free compound that was developed in 2003 by parent company Profine and uses an organic based calcium-zinc stabiliser, rather than lead. One of the key elements of the campaign is the launch of a lead-free test kit that will show which systems are lead-free and which are not and will be distributed across the sector industry. A simple pen marker is used that will turn pink on leaded products as one industry editor has already found out on his own windows!
The campaign started with a media event at Kömmerling’s UK head quarters in Lichfield, at which the UK’s trade press for the glazing sector attended along with a private evening reception at Swinfen Hall Hotel, a beautiful 18th-Century Manor House. The campaign involves PR, both online and offline advertising and has already included a new banner ad on The Glazine and a front cover on the January issue of Glass and Glazing Products. However this is just the first stage of the 2010 campaign.
With new business enquiries at a record high, this campaign has already shown impressive returns.
Glass and Glazing Products front cover advert.:
The Glazine banner advert:
The recent Chartered Institute of Housing 2010 Exhibition at Harrogate proved to be the perfect platform for Solidor to show off its new green corporate image and range of sustainable composite doors to the show’s audience. 
